Faith as the core: Faith is the meaning of the existence of an enterprise and its core value. If it can become the "soul" of the team and the mental model of its members through constant advocacy and shaping, the enterprise will have the initiative and wisdom to move forward.

Value-oriented leadership: A great and successful enterprise takes the leader's personality and business philosophy as the core, forms corporate culture, attracts like-minded partners from all sides, activates organizations, empowers individuals, and achieves the highest goals of the group.

Love as management: the essence of business operation is to manage people's hearts, and pay more attention to employees' emotion, growth and well-being while emphasizing work performance. By building a loving family, employees can reach their greatest potential, share joys and sorrows with enterprises and create a better future for the company.

Governance based on principles: when values are applied to the system level, it is governance based on principles. When making decisions, we should always return to social justice and fairness and enterprise beliefs, which is the most important cornerstone for the sustainable growth.

Innovation with compassion: All large enterprises that can operate for a long time are ones that create benefits for consumers. Compassion discharges social responsibility and creates charity assistance and economic benefits. Paying attention to public interests is the way to success for an enterprise of Goodness.

Round Organization: It stresses "decentralization" and "flattening". Leaders and grass-roots units cooperate and rely on each other, actively follow the same beliefs and rules to promote business, and achieve equality and diversity, so as to maximize the marginal benefits.

Taking altruism as the system: Successful enterprises must break the old thinking of management, take altruism as the guidance, make products benefit more people, reach more customers and master the key elements of competition.

Taking role models as sustainability: the social and economic reform and the sustainability of the earth depend on enterprises of Goodness as role models to attract the followers of different cultures. Exemplifying enterprise and individual cases will help foster social reforms.

Commensalism on Earth: Any production and consumption are related to the earth and the continuation and survival of humankind. The model of enterprise of Goodness and economy of Goodness must protect the earth, benefit the people, return to the cleanliness of the earth when creating commercial revenue.

Co-Prosperity of All Things: on the basis of loving all lives, we should guide society to make the most reasonable distribution of wealth, gather the wisdom of the masses, and seek to help the weak and other species continue to survive, so as to realize the sustainable development, symbiosis and co-prosperity of life on Earth.