Let Us Practice Our Goodness          
Help Others Pursue Their Own 
Let All Goodness Thrive in Unification       
For a Society of Great Harmony
EOG Looks for Material Abundance
Practical Ways to Peaceful Mind and 
Co-Existence and Co-Prosperity of All Beings
Altruism at Core   Let's Us Make a World of Goodness
We Connect Chinese and Western Intelligentsia and 
Business Elites with a Platform of Goodness
for Global Happiness and Peace
Reshape Corporate Values Motivated by Altruism
Reconstruct Business Model by Harmonious Unification
Make a New Business Ecology that Benefits All Parties
A Cross-Border Integration Platform of Goodness 
that Provides Growth Path in a new Era
for Business Transformation and Innovation

    What is Shan-Goodness

    The Shan-Goodness of Diversity

    The ultimate goal of Goodness

    • It aims to explore the spirit and realization of contemporary Chinese culture. It  is the 
       fusion and recreation of Confucianism, Buddhism and Taoism and Western civilizations.
    • Goodness means altruism and harmonious symbiosis.
    • Goodness includes Motivation of Goodness(altruism)\Method of Goodness (wisdom)、           Result of Goodness (happiness).
    • Ultimate ideal:Robust health, Enormous wealth, pure and clean heart, and Goodness 
       in harmony to achieve collective gains.
    • Culture of Goodness is not confined to a sect, a thought school, a person's viewpoint or an     explanation. Rather, it is open and multifarious. It is commonly shared. It is “to achieve all         their own Goodness”.
    • Culture of Goodness is not a system confined to an ultimate standard, but the process            that all civilizations prosper through mutual exchange and build their value systems for             people's heart happiness and material wealth.
    • One ideal of Shan-Goodness is “let oneself have one’s own Goodness, let one be of                 goodness to others, let all be of Goodness in harmonious unification.”

    • Culture of Goodness aims to, in all civilizations, seek heart completeness, build a 
       value system and practice life happiness.
    • Goodness includes instrumental reason, result rationality, and value rationality.

    Key Concepts of Shan-Goodness

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